West Side Stories

A Tosa resident for almost 20 years, Karen is a mom and freelance writer, addicted to playing tennis. When not on the tennis court, she spends the fall and winter in the stands at Green Bay Packer and Marquette basketball games.

Karen is the author of “Grab a Bite,” a dining out column and the former community columnist for the Wauwatosa NOW newspaper.

The Mix Means Monotony

The other day, November 1st to be exact, I was picking up my daughter from school at night. I flipped around several radio stations, ending up at 99.1 WMYX. They started playing Kenny Rogers’ version of Mary Did You Know.


“Hmmm...,” I thought to myself. “I thought this was a Christmas song. I must be wrong.”


But I wasn’t, because after Kenny came the Vince Guaraldi classic from A Charlie Brown Christmas – Christmas Time is Here. This was followed by a station promo, whereby alleged listeners proclaimed their joy at finding out that WMYX was playing Christmas music beginning on November 1st.


I have a pointed question for these people: "What are you, crazy?!"


Excuse my blunt disregard for their supposed musical taste, but c’mon! Christmas music THREE weeks before Thanksgiving?!


I know that I get pretty crabby about holidays getting stretched out beyond their welcome. In my column in WauwatosaNOW, I’ve asked for a reasonable time period during which people display their holiday decorations. But this is WAY worse than that. This is taking a beloved holiday tradition – music – and beating it to death until people can’t stand it any longer.


Look, I don’t even listen to WMYX most of the time. I’m more of a sports radio listener. But sometimes WMYX is the only thing that my daughter and I can agree on. And once again, that’s exactly what it is. She can’t stand it either.


For a station whose tagline has been “The Mix Means Variety,” their switch to all-Christmas all the time seems like an annoying and misguided idea that is based upon anything but variety.


I hate to wish bad things upon good people (and I’m sure that the people at WMYX are good people.) But I hope this is a dismal financial failure. I hope that their next Arbitron report shows that people are not interested in Santa, Frosty or The Little Drummer Boy until after Thanksgiving.


For those of you who might think I'm being harsh, I dare you to listen to WMYX for an hour or two. Go ahead - 99.1. See how long it is before this drives you insane.


Or wait, here's another idea: This could be a brilliant new weapon in disciplining our children: "Behave or I'll make you listen to The Mix!"


Bah humbug!

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