Both Sides of the Fence

A Tosa resident since 1991, Christine walks the dog, cooks but avoids housework, writes and reads, and enjoys the company of friends and strangers. Her job takes her around the state, learning about people's health. A Quaker (no, they don't wear blue hats or sell oatmeal or motor oil), she has been known to stand on both sides of the political and philosophic fence at the same time, which is very uncomfortable when you think about it. She writes about pretty much whatever stops in to visit her busy mind at the moment. One reader described her as "incredibly opinionated but not judgmental." That sounds like a good thing to strive for!

Branding places: the state of Wisconsin

branding, Wauwatosa, Wisconsin

I'm not the biggest fan of brands, whether they have to do with parks or people. Whenever the branding language gets trotted out, a little voice inside whispers "Emperor. . . clothing." That's especially the case when the brand seems, well, generic: anyone could apply it to their "uniqueness." But I must be wrong, because everyone's doing it.

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What's in a name: branding the Hart Park playing fields

branding, Jill Didier, naming rights, Wauwatosa

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Branding people

branding, job hunt, personal branding

The displacement of more than a half million workers a week is one of those huge, sweeping social trends that carries along whole populations. However, we can't bear to look at it closely. We distance ourselves from it with abstractions or numbers even while it is washing over. I want to put a human face on unemployment while I'm bobbing along, sometimes above, sometimes under water.

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