Keep the Change

IMPACT is committed to changing lives, for good. Our family of services helps restore the health and productivity of individuals, organizations and workplaces leading to an improved quality of life for our entire community.

IMPACT 2-1-1 is a central access point for people in need. During times of personal crisis or community disaster the free, confidential helpline and online resource directory make it easy for residents to get connected to information and assistance.

IMPACT Alcohol and Drug Abuse Services includes consultation and referral for people concerned about alcohol or drug use.

IMPACT Awareness raises community consciousness about risky drinking and promotes healthy lifestyles with the stop drinking [SO MUCH] milwaukee campaign.

IMPACT Workplace Services provides consultation, training and employee assistance programs to foster a healthy and productive work environment.

Risky drinking is dangerous and deadly

alcohol; drinking; drownings; serial killer; role models; stop drinking so much milwaukee

Mike Nichols’ “In My Opinion” column published in the Milwaukee Journal Sentinel, (“Student drownings are sinister enough,” March 9) quoted a sociology professor as saying, “People don’t want to see their own behavior as something that puts them at risk.” 

Especially when you live in Wisconsin and the behavior in question is related to drinking.

A college campus serial killer has become a more plausible explanation for late night drownings than the scientific facts about alcohol’s effects on the body: disorientation, lack of coordination, impaired judgment; or studies indicating that 60 percent of drownings are alcohol-related.

Young Wisconsinites are paying the price for adults’ refusal to connect the dots between risky drinking and any negative consequence beyond, perhaps, drunk driving. Most risky drinkers will never be arrested for an OWI, but their risky drinking behaviors increase the chances of landing in the hospital, experiencing financial and legal problems, or becoming the victim of a sexual or other criminal assault.

If we want younger generations to inherit safer and healthier attitudes toward alcohol, we need adults to be better role models. IMPACT is building awareness among people of legal drinking age who engage in risky drinking. Learn more about “stop drinking [SO MUCH] milwaukee” at

To read the full column, click here

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