Lego coming to Mayfair
Construction on a new Lego store -- the first in the Milwaukee market -- is set to begin this week at Mayfair mall.
The store, to be upstairs at the mall between Starbucks and Gymboree, is scheduled to open in May.
The store will feature "kid-chic design, innovative displays and consumer-friendly play areas that deliver an engaging, entertaining and fun experience for famiiles of all ages," according to Denmark-based Lego.
"Our store at Mayfair will enhance our consumers' overall Lego brand experience through product variety, store design and regular hands-on family events," said Eric Wolfe, vice president of Lego Group. "Children and families will be able to experience first-hand and hands-on the creativity and imagination that goes into Lego building and be inspired by the over 4 million Lego bricks that are in the store at any given time."
The Lego store will include the popular "Pick-A-Brick Wall," which allows customers to pick and buy specific Lego bricks and elements in a variety of colors and shapes in bulk.
There are 58 Lego stores in the United States.
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Retail Business News
Lands' End Inc. on Tuesday said it has promoted a longtime executive to chief marketing officer, quickly filling a post left vacant a month ago.
Named to the position, and to an executive vice president slot, is Becky Gebhardt, formerly chief creative officer with the Dodgeville-based retailer. Gebhardt has been with Lands' End since 1991.
In her new role — a critical one for any retailer — Gebhardt succeeds Steven Rado, whose resignation was disclosed last month in a filing with securities regulators. No reason was given for Rado's departure. Lands' End said in the filing that it planned to search externally for a replacement.
The firm also said Tuesday that it has hired Mike Zhang as vice president for e-commerce, digital marketing and innovation, and promoted Mike Holahan to senior vice president for multichannel marketing. Both men will report to Gebhardt.