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Victoria's Secret PINK store planned for Mayfair

Shop Talk

The Journal Sentinel business department follows developments in the local retail industry

May 24, 2013

By Paul Gores of the Journal Sentinel

May 24, 2013 0

A Victoria's Secret PINK store is scheduled to open at Mayfair Mall in August.

The retail chain's PINK store specializes in sleepwear, loungewear, bras and panties in a variety of styles. The store will feature the limited edition PINK Major League Baseball collection, including Milwaukee Brewers brand selections, and the Collegiate Collection, which offers University of Wisconsin tops and bottoms, Mayfair said. The store also will sell bedding.

The store will be located on the upper level of the mall next to Forever 21.

In addition to opening a stand-alone PINK store, Victoria's Secret is remodeling its Mayfair store and is occupying a temporary space two storefronts down the corridor during construction, the mall said. The renovation is scheduled to be completed in early July.


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About Paul Gores

Paul Gores covers banking, residential real estate, retail issues and other business topics.

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