Victoria's Secret PINK store planned for Mayfair
The Journal Sentinel business department follows developments in the local retail industry
A Victoria's Secret PINK store is scheduled to open at Mayfair Mall in August.
The retail chain's PINK store specializes in sleepwear, loungewear, bras and panties in a variety of styles. The store will feature the limited edition PINK Major League Baseball collection, including Milwaukee Brewers brand selections, and the Collegiate Collection, which offers University of Wisconsin tops and bottoms, Mayfair said. The store also will sell bedding.
The store will be located on the upper level of the mall next to Forever 21.
In addition to opening a stand-alone PINK store, Victoria's Secret is remodeling its Mayfair store and is occupying a temporary space two storefronts down the corridor during construction, the mall said. The renovation is scheduled to be completed in early July.
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Retail Business News
Lands' End names new chief marketing officer
Lands' End Inc. on Tuesday said it has promoted a longtime executive to chief marketing officer, quickly filling a post left vacant a month ago.
Named to the position, and to an executive vice president slot, is Becky Gebhardt, formerly chief creative officer with the Dodgeville-based retailer. Gebhardt has been with Lands' End since 1991.
In her new role — a critical one for any retailer — Gebhardt succeeds Steven Rado, whose resignation was disclosed last month in a filing with securities regulators. No reason was given for Rado's departure. Lands' End said in the filing that it planned to search externally for a replacement.
The firm also said Tuesday that it has hired Mike Zhang as vice president for e-commerce, digital marketing and innovation, and promoted Mike Holahan to senior vice president for multichannel marketing. Both men will report to Gebhardt.
