Weather | Traffic

Today's Paper
Today's Paper, also known as the e-Edition, is an online replica of the printed newspaper. You can view today's paper or previous issues.

Whole Foods to open Mayfair Collection store in 2016

Feb. 12, 2014

By Tom Daykin of the Journal Sentinel

Feb. 12, 2014 0

Whole Foods Market Inc. will open a store at the new Mayfair Collection mixed-use development in Wauwatosa in 2016, it announced Wednesday.

The 45,150-square-foot supermarket, with a focus on organic and natural foods, will be housed in converted warehouse space at the northeast corner of W. Burleigh and N. 112th streets. Whole Foods will anchor the second phase of the Mayfair Collection, which is just east of Highway 45.

It will be the second area store for Austin, Texas-based Whole Foods. The retailer opened a supermarket on Milwaukee's east side, at 2305 N. Prospect Ave., in 2006.

"Wauwatosa is not only a dynamic and energetic community, but also one with a strong passion for natural and organic foods," said Michael Bashaw, Whole Foods Midwest regional president, in a statement. "We are delighted to join this community and support the wonderful people who live in it."

Construction will begin this spring. It typically takes up to 18 months to open a new store, said Allison Phelps, a Whole Foods public relations specialist.

Along with Whole Foods, the Mayfair Collection's second phase will include around 50,000 square feet of additional stores, a mix of upscale bars and restaurants, a bank branch and a 140-room hotel, according to Chicago-based HSA Commercial Real Estate Inc., which is developing the Mayfair Collection.

A source familiar with the plans said the hotel will be a Homewood Suites, an extended stay brand owned by Hilton Corp.

The Mayfair Collection's first phase has a grand opening set for April 3. It will include Saks Fifth Avenue Off Fifth, Nordstrom Rack, Old Navy, Dick's Sporting Goods and Ulta Beauty.

HSA plans to begin development of the second phase around that same time. The Mayfair Collection is a mixed of renovated former supermarket warehouses, and new buildings.

"We are very excited that Whole Foods chose The Mayfair Collection for its second store in the metro Milwaukee area," said Timothy Blum, HSA executive vice president of retail development, in a statement.

"We are hopeful that this will help fuel the continued development of the 'Burleigh Triangle' into the premier commercial and residential district in the region," Blum said.

The Mayfair Collection's future phases could include apartments, offices and medical buildings.

Facebook: facebook.com/JSBusiness

Twitter: twitter.com/TomDaykin

Tom Daykin thumbnail
About Tom Daykin

Tom Daykin covers commercial real estate and development.

0 Share Tweet Print