Major retail development planned for Wauwatosa
The Journal Sentinel business department follows developments in the local retail industry
Nordstrom Rack, Dick's Sporting Goods and Container Store could be among the tenants at a new retail center planned for the site of the old Roundy's property on W. Burleigh St. in Wauwatosa.
No stores have been announced for the 69-acre site, known as the Burleigh Triangle, but a proposal for a multi-use project there will be submitted to the city on March 23, said developer Timothy Blum of HSA Commercial in Chicago, the owner of the site. The entire development would eventually grow to over 1 million square feet.
The 250,000-square-foot retail part of the project is being compared to HSA's successful project at Orland Park Place in the suburban Chicago area. Orland Park has a Nordstrom Rack store and Dick's Sporting Goods, as well as other retailers who typically locate in open-air shopping centers rather than malls. Sources said those stores and the Container Store are expected to be part of the Wauwatosa center.
Nordstrom Rack is the discount arm of the Seattle-based upscale department store chain, and it is the division that Nordstrom has been expanding during the recession. The Rack stores have large shoe departments and an apparel offering of lower-priced clothing than is typically found in the Nordstrom department stores.
If the project is approved, HSA would like to break ground on the project this fall. The retail portion would be placed in the former distribution center, which fronts Highway 45. Blum plans to chop off the front quarter of the building, facing the highway and create a new retail facade. Parking would be in front of the building, along the freeway.
The design gives the center visibility to the freeway, Blum said.
"This is a creative way to get things started now, to clean up the ugly warehouses and to tap into what little demand there is for development, " he said.
The so-called Burleigh Triangle is bounded by Highway 45 to the west, Burleigh on the south and the Union Pacific Railroad to the east.
HSA's initial proposal for the site consisted of additional office and residential components. But the challenging economic times make it necessary to scale back and develop the property in phases, Blum said in his announcement.
HSA plans to market the site to best-in-class soft goods, electronics and furniture retailers that would be new to the Milwaukee area, Blum said.
"We are very complementary to Mayfair mall and would help strengthen that entire Mayfair corridor," Blum said.
I am working to add details to this story online and in print.
- Meijer store in Sussex to open Tuesday
- National Business Furniture grand opening set for June 14
- Men's retailer Richard Bennett Tailors moving to Brookfield Square from Mayfair
- Bon-Ton Stores Inc. planning to sell, lease back three more stores
- Hallmark aiming for another touchdown: Packer Jordy Nelson is 2016 Keepsake ornament
- Wisconsin's first Akira store opens Friday at Brookfield Square
- Downtown Boston Store's new furniture department debuts Thursday
- Meijer partners with Froedtert & Medical College of Wisconsin network
- Fox Bros. Piggly Wiggly lands meat contest awards
- TUMI luggage store to open at Pleasant Prairie outlet mall
Marcus considers building downtown tower that would include new cinema
Meijer says Waukesha store to open on Aug. 2
Spike Brewing provides custom equipment for homebrewers
Walker's Point neighborhood draws another apartment development
Annual survey shows the high cost of long-term care
Private equity firm buys majority stake in music publisher Hal Leonard Corp.
Verizon to sell $1.17 billion in bonds backed by mobile payments
Amazon's Dash buttons can thwart smart shopping
Google offers new way for users to manage ads, personal data
Johnson Controls to provide systems for Sacramento arena
Panel OKs $20 million financing plan for streetcar extension
Feds urge consumers to act quickly on Ikea dresser recall
Start-ups invited to make pitches in Madison
Q&A: Here's what you need to know if you own a VW diesel car
Marcoux recommended for fourth term as city development commissioner
Adient moving forward with divestiture from Johnson Controls
Retail Business News
Lands' End names new chief marketing officer
Lands' End Inc. on Tuesday said it has promoted a longtime executive to chief marketing officer, quickly filling a post left vacant a month ago.
Named to the position, and to an executive vice president slot, is Becky Gebhardt, formerly chief creative officer with the Dodgeville-based retailer. Gebhardt has been with Lands' End since 1991.
In her new role — a critical one for any retailer — Gebhardt succeeds Steven Rado, whose resignation was disclosed last month in a filing with securities regulators. No reason was given for Rado's departure. Lands' End said in the filing that it planned to search externally for a replacement.
The firm also said Tuesday that it has hired Mike Zhang as vice president for e-commerce, digital marketing and innovation, and promoted Mike Holahan to senior vice president for multichannel marketing. Both men will report to Gebhardt.
