Blaze “Fast-Fire’d” Pizza in Brookfield is Serving Up 100 Calorie Slices

Jan. 17, 2014

Custom-create your own signature pizza at Blaze Pizza in just 180 seconds to help you eat right and stay on track in 2014

Milwaukee, Wis., January 14, 2014… For most people a new year means new resolutions. Whether you’ve resolved to get fit or to eat right this year, let’s face it, you don’t want to sacrifice taste and give up the foods you love just to lose a few extra pounds. The great news is, now you don’t have to! Brookfield’s own Blaze “Fast-Fire’d” Pizza, a leader in the fast-casual, custom-created artisan pizza category, is serving up pies at just 100 calories a slice, in only 180 seconds!

The franchise’s newest addition recently opened in the Brownstones Shopping Center located at 17530 W. Bluemound Road in Brookfield, bringing its unique twist on a national trend to the Milwaukee area. Blaze Pizza offers high quality food with quick service speeds at an affordable price, making it a great option for individuals as well as families.

Originating in California, the fast-casual dining trend is on the rise, as restaurants switch to offering more customizable menu items. And now it has made its way into the pizza sector. Blaze Pizza offers an entirely new approach to pizza centered on delivering a delicious pizza, freakishly fast.

“In today’s world, people are always on the go, which makes it difficult to eat right,” said John Walch, owner and operator of Blaze Pizza in Brookfield. “That’s why we’ve created a delicious and healthy on-the-go option with our “Fast-Fire’d” pizzas. They’re great for health conscious consumers who may be trying to shed a few pounds after the holidays.”

Walch, who has over 20 years of restaurant industry experience, including leading the opening and operation of 25 Panera Bread franchise stores in Wisconsin and Illinois, saw the potential in this growing company and quickly got on board, opening the first Blaze Pizza in Wisconsin in November.

With only 12 Blaze Pizza locations nationwide, this recently opened local hotspot is
introducing something new and fresh to the Milwaukee market. Modeled after restaurants
like Chipotle, this contemporary twist on a traditional pizzeria allows guests to watch as their pizza is hand crafted right before their eyes.

Known for their light-as-air thin crust, every batch of Blaze pizza dough is made from
scratch, requiring a 24 hour fermentation period. Each Blaze pizza begins with a perfectly proofed ball of their famous dough, hand pressed into an 11-inch, thin and light-weight crust.

From there the pizza slides down to the creation station where guests “co-create” their meal, choosing from one of Blaze’s eight signature pies or over 40 artisan and contemporary toppings including gorgonzola, roasted red peppers, cherry tomatoes, ovalini mozzarella and much more.

Each customized pizza is then “Fast-Fire’d” in Blaze’s 800 degree open-hearth oven. Using a three-sided flame, the signature oven cooks the pizza to perfection in under 180 seconds. Within a matter of minutes, guests have a hot custom-created pizza, ready to dig into – and all for only about $7! With a thin, crisp crust, healthier cheese-to-crust ratio and unlimited veggies, a whole 11-inch Blaze pizza could practically be a diet food.

Blaze Pizza also offers signature salads, fresh lemonades, craft beer, wine and house made S’more pies in addition to its signature pizzas. With gluten free crust and vegan cheese options, Blaze Pizza truly does have something for everyone.

“But don’t just take our word for it - we encourage everyone to come to Blaze Pizza in Brookfield and try an individual pizza for themselves,” added Walch. “With so many selections to choose from, guests are sure to leave feeling full and satisfied, without having to break their diet.”

About Blaze Pizza:
Founded by Elise and Rick Wetzel, founders of Wetzel’s Pretzels, Blaze Pizza introduces an entirely new approach to pizza, serving custom-made, artisan quality pizzas at freakishly fast speeds, all at an affordable price. Putting a contemporary spin on a traditional pizza joint, the first two Blaze Pizza locations were opened in Southern California in August 2012. With all of the hype surrounding fast-casual restaurants, where guests can order at the counter and don’t have to tip, the franchise quickly gained a lot of attention. The company was featured by CNBC, The Wall Street Journal, Forbes and Good Morning America Live.

Along with its rise in popularity, Blaze Pizza has garnered support from numerous influential people including California’s former first lady, Maria Shriver; Boston Red Sox co-owner, Tom Werner; Founder of Panda Express, Andrew Cherng; and NBA superstar, LeBron James. Blaze Pizza is now expanding nationwide. For more information regarding the Blaze Pizza franchise, please visit or

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